Responsibilities and Accountabilities: -
➣ Generate and develop concepts and ideas which meet the requirements of the brief,
➣ Meet client branding standards and are of a consistently high standard.
➣ Ability to explain supporting rationale for all work.
· Ability to challenge clients / internal teams when appropriate in order to raise the
➣ Agency’s creative offering.
➣ Attend client presentations or pitch presentations as required.
➣ Work across all agency teams as appropriate to projects.
➣ Work with the Client Servicing and Planning teams regarding marketing and creative
➣ Strategies for brand concepts, providing insight and challenging the brief as
appropriate.
➣ Ensure all work is done to agreed deadlines and within budget.
➣ Establishes tone, character, and messages that will effectively communicate with the
➣ Target audience and fulfill the project objectives.
➣ To write unique and optimized content for the across a range of subjects writes all
➣ Copy, including but not limited to headlines; editorial copy; scripts for audio/video
➣ Recordings; quizzes; questionnaires; Provides substantive editing or rewriting of
client-
➣ Supplied copy as necessary.
➣ Responsible for the proper placement, context and meaning of every word as well as
➣ The overall message within a creative assignment. Proactively defines and assembles
all
➣ Necessary content assets with the Art Director and Producer.
➣ Works daily with the Producer to ensure all deliverables and deadlines are met within
➣ Budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director,
and Designers