Back media coverage

Sep 15, 2021

Kinnect celebrates ten successful years. Announces new client wins

Sep 15, 2021 The occasion marks a decade of building timeless cultures and driving quantifiable, high-impact results for some of India's leading brands.

Aug 13, 2021

FCB Group India and Kinnect join hands to power creativity with technology and data

Aug 13, 2021 This strategic alliance of two very like-minded and culturally congruent agency groups will ensure the elevation of creative ideas to a whole new level.

Jul 05, 2021

Kinnect furthers allyship with its #KinnectPRIDE initiative

Jul 05, 2021 The KinnectPRIDE initiatives aim to travel beyond mere tokenism, and promote allyship, awareness, and sensitization within the society, towards the plight and rights of the LGBTQ+ community.

Jun 28, 2021

Kinnect appoints Vibha as VP-HR

Jun 28, 2021 Vibha Sharma will be responsible for implementing the long-term strategic talent acquisition and management goals fueling the next phase of growth for Kinnect.

May 17, 2021

Kinnect secures two gold at the 13th Annual Shorty Awards

May 17, 2021 Kinnect also bagged one silver, one bronze, and five audience honours

Mar 31, 2021

KinnectPRIDE: Kinnect's 'sign' of progress! Embraces inclusive pronouns in email signatures

Mar 31, 2021 On International Transgender Day of Visibility, Kinnect updated its email signatures to include and reflect gender pronouns.

Feb 22, 2021

Tata Capital campaign #KarzNahiFarzBhi paused the country's top creators to inspire India to begin again

Feb 22, 2021 Kinnect evolves the content to match the needs of empowered consumers and tapped into India's vast online vernacular audience with the campaign

Feb 16, 2021

Kinnect wins digital media mandate for TVS Motors

Feb 16, 2021 Kinnect will be responsible for driving and delivering the overall social media campaigns of TVS, and fueling its growth in the country.

Feb 08, 2021

Kinnect bags Maple's digital media mandate

Feb 08, 2021 The agency's mandate includes digital media planning and strategic requirements for the brand

Feb 01, 2021

Kinnect bags digital media mandate for Too Yumm!

Feb 01, 2021 Kinnect will manage the brand's social media marketing, online reputation management, and influencer outreach requirements

Nov 25, 2020

Kinnect wins creative digital mandate for Himalaya Men

Nov 25, 2020 The agency's in-depth understanding of making brands relevant on social media, coupled with its consumer-centric approach and data-driven insights, was the decisive factor for the win.

May 12, 2020

Bausch & Lomb Win Release

May 12, 2020 The account was won following a multi-agency pitch, and will be serviced out of the agency's #KinnectDilli office

May 01, 2020

HDFC Bank #HumhaarNahiMaanenge

May 01, 2020 In order to spread hope and positivity amid the nationwide lockdown imposed in the country, HDFC bank released a new song #HumHaarNahiMaanenge

Apr 29, 2020

How agencies are helping their employees take care of their mental health amidst a global pandemic

Apr 29, 2020 Crisis or no crisis, Kinnect 's #GetALife program keeps a check on the mental and physical well-being of #Kinnectors!

Apr 24, 2020

Kinnect wins TikTok India's digital marketing mandate

Apr 24, 2020 The account was won following a multi-agency pitch. Kinnect will be responsible to fuel TikTok's growth and solidify its base in India.

Apr 23, 2020

#Superwomen2020: Output of work, flexibility, and meritocracy are needed for a gender-neutral workplace: Chandni Shah

Apr 23, 2020 In conversation with Social Samosa, Chandni Shah speaks about her definition of a superwoman, and need of the hour to establish gender sensitivity & equality.

Apr 22, 2020

Content creators use the do-good strategy during Corona times

Apr 22, 2020 Social media influencers join the fight against Covid-19, slowing down on 'regular' work during the pandemic. Here's what Chandni has to say

Apr 17, 2020

#FightBackCorona: Businesses need to empathise & communicate clearly: Rohan Mehta

Apr 17, 2020 Rohan Mehta highlights measures and shares insights on how a humanitarian and firm strategy can help businesses mitigate the effects of COVID-19

Nov 14, 2019

Schwarzkopf Professional in association with Kinnect launches #Variolights campaign

Nov 14, 2019 To introduce Schwarzkopf Professional's set of blonde shades created by celebrity stylist Florian Hurel, #Variolights - were amplified and contextualised through a campaign executed by Kinnect.

Nov 08, 2019

Asian Paints in association with Kinnect proceeds second leg of 'People Add Colour' campaign

Nov 08, 2019 Kinnect helped Asian Paints to launch the second leg of one of its most successful campaigns - 'People Add Colour'.

Oct 22, 2019

HDFC Bank launches Diwali Campaign in association with kinnect

Oct 22, 2019 HDFC Bank - along with its Social Media and Digital Creative agency, Kinnect - executed Diwali 2019's campaign that is highly personalised and contextual to the relevant audience.

Sep 27, 2019

fbb launches fashion trial room on Instagram for their festive campaign

Sep 27, 2019 This year, fbb is celebrating trending global fashion with their festive collection. Right from playful hemlines and tie-up tops to cropped denims and Resort Shirts, fbb #HasItAll

Sep 17, 2019

Park Avenue awards digital marketing, media buying mandate to Kinnect

Sep 17, 2019 This mandate win deepens Kinnect's association with The Raymond Group across Park Avenue, Raymond Realty, Raymond Rewards and Raymond Custom Tailoring.

Sep 11, 2019

Tata Capital awards digital creative mandate to Kinnect

Sep 11, 2019 Kinnect will be responsible for digital creative strategy, content creation and online reputation management across all of Tata Capital's digital platforms

Aug 13, 2019

AI and Audiences: How AI can help you target your marketing efforts more than ever

Aug 13, 2019 Chandni Shah offers her take on AI and it?? power to influence audiences in Silicon India

Aug 10, 2019

HDFC Bank partners Kinnect to engage millennial on this Friendship Day; unveils #YaariNotUdhaari digital Campaign

Aug 10, 2019 Kinnect creates a film called ??aari Not Udhaari??to help reposition HDFC Bank to a younger target demographic

Aug 08, 2019

Performance Marketing 101 by Nishant Singh Didawat

Aug 08, 2019 Nishant Singh Didawat ??Business Head, Media at Kinnect takes a session on performance marketing 101 and how to make every penny count at #Sammie2019

Aug 08, 2019

Asian Paints awards digital marketing mandate to Kinnect

Aug 08, 2019 The mandate includes Digital Marketing Strategy, Influencer Outreach, and driving and delivering the overall social media requirements of the brand.

Jul 30, 2019

Voice assistance: The new niche for brands and marketers

Jul 30, 2019 Voice search is going to be a major disruptor in the digital landscape this year, and huge among India?? millennial population. - Chandni Shah, COO - Kinnect

Jul 17, 2019

Dancing uncle to Charulata Patel ??Time-bound superstars ensure viral marketing?

Jul 17, 2019 In today?? digital age, the quicker people get viral, the faster their digital fame tends to fizzle out,??opines Kartikeya Tiwari, VP ??Strategy, Kinnect

Jun 17, 2019

Twitter plays to its strengths with #WeTweet! Why now?

Jun 17, 2019 Twitter's #WeTweet campaign acknowledges its user's collective power to create conversations and spark movements. Read our COO, Chandni Shah's opinion on the campaign.

Jun 17, 2019

Summer of 2019: A Scorcher For Brands

Jun 17, 2019 While everyone you know was vacationing this summer, marketers were hard at work on creating the most topical, timely and trending summer marketing campaigns.

Jun 12, 2019

Social Kinnect Evolves its Brand Identity to Kinnect

Jun 12, 2019 Kinnect represents a bolder take on the future, and an agency that combines old school branding principles with new age solutions.

May 05, 2019

Easy Tips For Self Defense From Arya Stark Only On Hotstar Premium

May 05, 2019 When we gave #GameOfThrones a ??esi??feel, the world listened AND responded! From Uber and Shaadi.com to Zomato and The Label Life, brands loved Hotstar Premium?? Game of Thrones content.

Apr 22, 2019

#ExpertsTalk: Will TikTok bounce back?

Apr 22, 2019 Tik Tok may not be banned anymore, but this app poses serious questions about the content we consume and how we consume it.

Apr 22, 2019

fbb announces new offers for World Shorts day with #DropThePants campaign by Social Kinnect

Apr 22, 2019 As temperatures rise, we have a surefire recipe to beat the heat. We helped fbb celebrate #WorldShortsDay and got Indians to #DropThePants in the most stylish way possible

Apr 19, 2019

Social Kinnect wins the social media mandate for Hotstar Subscriptions business

Apr 19, 2019 So proud to announce that we've won the 'throne' for Hotstar's Subscription Business

Apr 08, 2019

#TravelLikeAStar with fbb this Summer

Apr 08, 2019 Enabling audience to look their best while they travel, as one of India?? leading fashion destination, fbb brought International Travel Looks Day.

Mar 22, 2019

Social Kinnect bags the digital mandate for Raymond Custom Tailoring and Raymond Rewards

Mar 22, 2019 Social Kinnect will be responsible for carving a social media roadmap for both - Raymond Custom Tailoring and Raymond Rewards across creative, media and ORM-led services.

Mar 16, 2019

fbb and Indias Original Gully Boy Naezy Rap #INDIA Ka Style Anthem

Mar 16, 2019 Created by Social Kinnect, the India Ka Style anthem is a musical burst with lyrics that connects straight with the consumers.

Mar 13, 2019

Learning from Surf Excel's social media fire

Mar 13, 2019 "With an increasingly conscious and opinionated consumer base, companies should not alienate potential customers and maybe opt for a neutral stance." - Rohan Mehta

Mar 04, 2019

Here's why digital should be the focus for marketers this IPL

Mar 04, 2019 "Brands that have their business operating through an app or that have a heavy influence of digital onto their offline sales will benefit the most by advertising on Hotstar." - Nishant Singh Didawat

Feb 22, 2019

Social Kinnect joins ITC Wills Lifestyle?? Journey to Go 100% Natural

Feb 22, 2019 "We are so glad to be associated with WLS?? relaunch as it moves towards a more natural and organic brand ." - Chandni Shah

Feb 20, 2019

Social Kinnect bags the Social media mandate for Radio Mirchi

Feb 20, 2019 Social Kinnect will be responsible for strategic positioning, content creation, and re-packaging the brand on digital platforms.

Feb 06, 2019

Facebook Dashboard: Good News for Marketers?

Feb 06, 2019 "As far as brands are concerned, Facebook's move to merge WhatsApp, Instagram, and Facebook Messenger could have a neutral or possibly positive impact." - Rohan Mehta

Feb 06, 2019

Interim budget shines a bright light on AI according to Experts

Feb 06, 2019 "The growth of Artificial Intelligence (AI) in India is going to be very critical in establishing us as a hub of innovation.??- Rohan Mehta

Feb 01, 2019

What does the marketing fraternity expect from Budget 2019?

Feb 01, 2019 "I look forward to provisions to encourage and upgrade digital infrastructure and digital literacy." - Rohan Mehta

Feb 01, 2019

Budget 2019: Mr Finance Minister, please?

Feb 01, 2019 "With India inching towards cashless transactions and digitalisation of transactions, India is soon to become a digital-first economy." - Rohan Mehta

Jan 25, 2019

Chatbots and voice search are the future in India

Jan 25, 2019 "Voice search is going to be a major disruptor in the digital landscape this year, and huge among India?? millennial population." - Chandni Shah

Jan 24, 2019

fbb aims to take online shopping a level higher with 'Talk to fbbonline'

Jan 24, 2019 The "Talk to fbbonline" will be a new-age platform for e-commerce users who wants to shop for affordable and quality clothes online.

Jan 22, 2019

Social Media Dilemma: Safe Enough or A Necessary Evil?

Jan 22, 2019 "Threats to the integrity of a consumer?? data on social media platforms have become a rising concern in 2019." - Chandni Shah

Jan 19, 2019

DEEP DIVE ??Chandni Shah, Social Kinnect: We push the limits with an underdog attitude

Jan 19, 2019 "An integral part our 5-year plan is also innovating and redefining possibilities, and disseminating this knowledge." - Chandni Shah

Jan 03, 2019

Digital-led campaigns that pushed boundaries in 2018

Jan 03, 2019 "We conceptualised Indias first-ever interactive shopping experience, the Watch Now Buy Now event." - Rohan Mehta

Jan 03, 2019

2019 Predictions: Digital trends to watch out for

Jan 03, 2019 "The non-connected mass becoming the connected mass - the ??ast mile??will have digital access." - Rohan Mehta

Jan 02, 2019

The Disrupters: Being the underdog is integral to the Social Kinnect spirit

Jan 02, 2019 The Disrupters ??puts the spotlight on independent agencies that have been setting a blazing trail in the advertising industry.

Dec 17, 2018

Google Shopping will be a game-changer for Indian e-commerce: Nishant Singh Didawat

Dec 17, 2018 Nishant Singh Didawat, Business Head - Media, talks about Google's new Shopping page and how it will change e-commerce game in India

Dec 16, 2018

fbb launches 2nd edition of National Jeans Day with Jeanoji contest

Dec 16, 2018 The second edition of fbb National Jeans Day conceptualised by Social Kinnect, hits the internet with a bang.

Dec 11, 2018

Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues

Dec 11, 2018 "In 2019, there will be a larger focus in understanding, tracking and management of first party data." - Rohan Mehta

Nov 28, 2018

The rise and rise of Petfluencers! Impact of a furry brand ambassador

Nov 28, 2018 "The popularity of petfluencers has given rise to dedicated talent agencies managing petfluencers." - Rohan Mehta

Nov 27, 2018

Social Kinnect bags the digital mandate for ZEE Jaipur Literature Festival 2019

Nov 27, 2018 Social Kinnect takes pride in winning the digital mandate for the Greatest Literary Show on Earth the ZEE Jaipur Literature Festival 2019.

Nov 23, 2018

Youva, from the House of Navneet, on-boards Social Kinnect as digital agency

Nov 23, 2018 Social Kinnect will be responsible for driving and delivering the overall social media requirements for the brand.

Nov 20, 2018

Social Kinnect appoints Bharat Suri as the Vice President of Operations

Nov 20, 2018 Bharat Suri's consultative approach to people management and problem solving make him the right fit for this role

Nov 19, 2018

Turning mobile into a powerful medium for customised communication

Nov 19, 2018 Will mobile marketing be a game-changer for today's consumers, who crave customised and personalised shopper experiences? See what Rohan Mehta has to say

Nov 13, 2018

Is Artificial Intelligence a threat or a boon to agency folk?

Nov 13, 2018 ??rtificial Intelligence will definitely push marketers out of their comfort zones as it will compel them to keep ideating and developing new ideas." - Rohan Mehta

Oct 29, 2018

Neha Dhupia and Angad Bedi launch Shazes new line of imperial jewels

Oct 29, 2018 Shaz? through their digital marketing agency, Social Kinnect, roped in Neha Dhupia and Angad Bedi the dynamic and flamboyant duo to launch its new collection

Oct 24, 2018

Get Insta Fabulous With fbb 500 Festive Fashion Stories

Oct 24, 2018 Conceptualised by Social Kinnect, fbb's 500 Festive Fashion Stories is a unique Instagram-first campaign

Oct 17, 2018

Social Kinnect Awarded Social Media Mandate of Indiabulls Group

Oct 17, 2018 The entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL)

Oct 15, 2018

Here's how fbb took over Mumbai's domestic airport to launch its festive collection

Oct 15, 2018 Social Kinnect brought to life the #fbbAirportMakeover where the beautiful festive collection was launched through one of a kind fashion show at Terminal 1 of the Mumbai airport

Oct 08, 2018

Preet Tyagi, Associate Director - Business Development features in AdAge India's Rising Star

Oct 08, 2018 "Marketing for me is borne out of the customer," believes Preet Tyagi

Oct 01, 2018

AdGully's Most Powerful Influencers 2018

Oct 01, 2018 "Beyond strategy and business, it is the culture you create and people you attract that give you the ultimate competitive advantage," believes Chandni Shah

Sep 17, 2018

fbb partners with Mouni Roy to unveil World?? First Glam Tram

Sep 17, 2018 With the objective of launching fbb?? Pujo collection, Digital Marketing Agency Social Kinnect conceptualised the first ever Glam Tram

Sep 10, 2018

Decoding the best of Social Media

Sep 10, 2018 "Today one can?? afford to have digital as a backup or an add-on plan," believes Punkaj Saini, Delhi Business Head

Sep 03, 2018

This National Sports Day, Decathlon India aimed to change the way people look at sports

Sep 03, 2018 Social Kinnect brought to life the first of its kind #PlayFor campaign that reminded everyone that playing wasn?? just about winning,

Aug 20, 2018

How brands have evolved their influencer-marketing game

Aug 20, 2018 One of the biggest shifts that we envisage are performance-based incentives to influencers." - Rohan Mehta

Aug 16, 2018

This is how Tide India made its digital debut on Independence Day Day

Aug 16, 2018 Tide's new #TideWhite campaign sets out to salute the country and its people and promises to 'continue making India brighter every day in its own way'

Aug 15, 2018

Culture, Cricket & #KinnectEDGE??Social Kinnect?? innovative initiative

Aug 15, 2018 "Our Culture is our EDGE," believes Rohan Mehta

Aug 10, 2018

ITC Wills Lifestyle ropes in Radhika Apte, leans on influencers to promote its new collection

Aug 10, 2018 Wills Lifestyle ropes in Radhika Apte, leans on influencers to promote its new collection

Jul 23, 2018

Social Kinnect awarded the digital mandate of American Eagle Outfitters

Jul 23, 2018 "The Indian market is of key importance to American Eagle Outfitters, and through our endeavors, we will ensure that they create the right buzz in this space," said Rohan Mehta, CEO - Social Kinnect

Jul 20, 2018

Social Kinnect wins digital marketing mandate for Indigo Nation

Jul 20, 2018 "Indigo Nation resonates with the spark of Indian millennials. We will be working end-to-end on the mandate, which will allow us to define the brand?? language in the digital space." - Chandni Shah

Jul 18, 2018

Google's move to synchronise ads & analytics capabilities lauded by digital experts

Jul 18, 2018 "Better integrations amongst Google ads and analytics will help optimise campaigns and provide a better user experience." - Rohan Mehta

Jul 18, 2018

First Net Neutrality, Now User Privacy: TRAI Is Securing Digital World One Step At A Time

Jul 18, 2018 "I believe that there is a clear need for stricter data privacy protocols." - Rohan Mehta lauds TRAI

Jul 16, 2018

Social Kinnect creates #StyleTheFUp and #BeCollegeReady digital campaign for fbb

Jul 16, 2018 fbb, a fashion destination for the youth of India, redefined personal style and became a part of the culture of the college-going millennials.

Jul 13, 2018

Experts Applaud India?? Nod For Net Neutrality

Jul 13, 2018 "Strengthening the digital infrastructure would facilitate a wave of growth," believes Rohan Mehta

Jun 30, 2018

Keeping up with the pace at which digital platforms are evolving

Jun 30, 2018 Constant learning and keeping an eye out for the developments in the digital space': Priyanka Mestry (AVP-Design)

Jun 22, 2018

Is IGTV the path breaker everyone is expecting it to be?

Jun 22, 2018 "In the long-run, IGTV will incline businesses to shift budgets from television to digital." - Kartikeya Tiwari (Director - Business Development & Strategy)

Jun 22, 2018

Instagram evolves with the launch of its new IGTV app

Jun 22, 2018 "IGTV completes Instagram's full repertoire of video formats." - Nishant Singh Didawat (Business Head - Media Strategy & Operations)

Jun 20, 2018

#MissIndiaWaliFeeling is back!

Jun 20, 2018 fbb and Social Kinnect delved deep into the story of each and every contestant of this year's pageant to understand the feeling that binds them all.

Jun 11, 2018

Media Kinnect bags the digital media mandate for Investica

Jun 11, 2018 Media Kinnect will play a pivotal role in Investica's plan to grow as a digitally-focused brand

Jun 05, 2018

Dhruv Shah, UI/UX, Web & SEO Head, features in the Ad Land's Young Gun column of AdGully

Jun 05, 2018 "Never say NO and keep on learning new things," believes Dhruv Shah, UI/UX, Web & SEO Head

May 08, 2018

Everyuth tells you to #DitchTheAdvice with Diana Penty

May 08, 2018 Tired of unwanted advice? Everyuth Naturals gives you reason to #DitchTheAdvice

May 04, 2018

Priyanka Mestry, AVP - Design, features in the Rising Star column of Best Media Info

May 04, 2018 "Hiring the right kind of talent and then making sure that you imbibe your culture in them is very important," - Priyanka Mestry, AVP Design

Apr 17, 2018

Social Kinnect wins the Beautiful Homes' digital mandate

Apr 17, 2018 The partnership will see the agency handle the digital assets of the home decor publishing platform, which owned and managed by Asian Paints.

Apr 02, 2018

Watch Now Buy Now With LIVE Online Fashion Event By Fbb

Apr 02, 2018 fbb, the fashion retail brand by Future Group launched its first ever Watch Now Buy Now Live fashion event.

Mar 28, 2018

Rohan Mehta on digital agencies hiring mainline creative heads

Mar 28, 2018 "We are extremely tenacious as an agency, but to solve certain problems there are some things that experience can?? replace," believes our CEO - Rohan Mehta

Mar 26, 2018

Digital experts analyse the after-effects of Facebook data breach

Mar 26, 2018 Nishant Didawat, Business Head - Media Strategy & Operations opines "The breach will not lead to a substantial drop in the time spent on Facebook by users in general."

Mar 14, 2018

Social Kinnect appoints Nishant Singh Didawat as Business Head - Media Strategy & Operations

Mar 14, 2018 Being instrumental in driving digital strategy, ROI and brand recognition for some of the most challenging brands, Nishant makes for a perfect addition to the media arm of the organization.

Mar 13, 2018

Social Kinnect Wins The Creative Digital Mandate For DS Group's Catch Salt & Spices

Mar 13, 2018 Whilst an endeavor to bring in value in terms of experience and expertise, Catch Salt & Spices' account win marks another breakthrough for Social Kinnect's expansion plans in the Delhi-NCR market.

Feb 14, 2018

Social Kinnect appoints Punkaj Saini as Business Head - Delhi

Feb 14, 2018 With an experience of over 19 years across digital and social media, data analytics, and product engineering, Punkaj will spearhead efforts and scale the growth of operations in #KinnectDilli.

Jan 03, 2018

How has Social Media Marketing Taken Over India?

Jan 03, 2018 With Indian consumers readily evolving, our CEO - Rohan Mehta talks about how digital could become the primary advertising platform for the vast majority of brands

Dec 21, 2017

Spends will consistently move towards digital: Rohan Mehta, CEO - Social Kinnect

Dec 21, 2017 With an aim to help brands carve out their digital transformation journey, our CEO - Rohan Mehta talks about his plans ahead

Dec 14, 2017

Social Kinnect appoints Gerard Jayaranjan as National Creative Director

Dec 14, 2017 With an experience of over 16 years across traditional and digital agencies accompanied with his strong understanding of building brands, Gerard Jayaranjan is a perfect addition to Social Kinnect.

Nov 24, 2017

Easyday Club appoints Social Kinnect as digital agency

Nov 24, 2017 Social Kinnect bags the creative digital mandate for Easyday, Future Group's Convenience Store Chain which focuses on offering their customer a refreshing, new-age household shopping experience.

Nov 13, 2017

Social Kinnect forays into Delhi

Nov 13, 2017 Social Kinnect announces its foray into the Delhi NCR region. After having achieved significant scale and an employee strength of 175, it has taken its first step in achieving national reach.

Oct 29, 2017

#BabyGotPlans, what about you? asks IDBI Federal in its latest ad campaign

Oct 29, 2017 IDBI Federal Life Insurance's latest digital campaign, #BabyGotPlans is rooted in this milieu of increased choices and limited planning.

Oct 26, 2017

Top 15 Social Media Superwomen Which Will Truly Inspire You

Oct 26, 2017 Our COO Chandni Mehta features in Skyindya's Top 15 Inspiring Social Media Superwomen

Oct 23, 2017

#SeeColoursBetter: How Asian Paints made innovative use of Facebook for promoting its Ezycolour service to digital audiences

Oct 23, 2017 Through #SeeColoursBetter, Asian Paints builds recall for their Ezycolour with the help of content pegs that is youth oriented and that resonates the essence of the brand -Colour.

Oct 16, 2017

Why Social Kinnect conceived World Shorts Day for fbb & boosted sales of 1.5 lakh shorts in just one week

Oct 16, 2017 On World Shorts Day, fbb sold over 1,50,000 shorts with an 80% increase in sales, and since then shorts sales have been on the rise.

Oct 16, 2017

How Asian Paints #DonateAWall series is using art as an inspiration to bring about positivity

Oct 16, 2017 Here's how Asian Paints managed to build a re-call for the brand with #DonateAWall campaign, and built anticipation for the next series

Oct 05, 2017

[Case study] Star Gold's #PappaKoPatao creates engagement for Houseful 3 premiere

Oct 05, 2017 Star Gold kick started the campaign with a unique approach that emulated the plot of Houseful 3, called #PapakoPatao

Sep 28, 2017

Twinkle Khanna is #LikeAFrenchGirl in L'Oreal Professionnels new campaign

Sep 28, 2017 L'Oreal Professionnel's #LikeAFrenchGirl campaign featuring Twinkle Khanna is a 30-sec spot to encapsulate the essence of Parisian fashion.

Sep 27, 2017

PNB MetLife launches its #HappyHeart digital campaign in India.

Sep 27, 2017 PNB MetLife launched a digital awareness campaign, #HappyHeart, ahead of World Heart Day in wake of alarming current status of heart disease in India.

Sep 15, 2017

Offbeat: Rohan Mehta - The Taekwondo expert driving his start-up dreams

Sep 15, 2017 Know an off-beat, and a rather interesting side to our CEO - Rohan Mehta, who apart from driving his start-up dreams is also a Taekwondo expert.

Sep 07, 2017

Social Kinnect adds Indiabulls Ventures to its kitty

Sep 07, 2017 Social Kinnect to handling the creative and strategy for Indiabulls Ventures across all their digital assets.

Aug 21, 2017

Here\'s how fbb is driving offline sales through its digital promotions

Aug 21, 2017 On World Shorts Day, fbb sold over 1,50,000 shorts with an 80% increase in sales, and since then shorts sales have been on the rise.

Aug 16, 2017

Indiabulls Home Loans celebrates #AHomeCalledIndia

Aug 16, 2017 The campaign aims to highlight the importance of how this thought resonates with each one of us and how it unites us as one big family staying in a home called India

Jul 20, 2017

Social Kinnect Launches Kinnect Productions

Jul 20, 2017 Kinnect Productions has been envisioned to be a versatile production house.

Jun 07, 2017

IDBI Federal Life Insurance assigns Social Kinnect its digital media marketing mandate

Jun 07, 2017 The agency will manage the digital communication across various digital assets of the brand including their five IPs viz. Kolkata Full Marathon, Spice Coast Marathon, Mumbai Half Marathon...

Jun 05, 2017

The #Kinnectors: Here\'s what makes Rohan Mehta, Chandni Shah a perfect team

Jun 05, 2017 All you need to know about the Mumbai-based digital advertising agency, Social Kinnect

Jun 01, 2017

Social Kinnect bags IB LED\'s digital duties

Jun 01, 2017 Social Kinnect will handle the brand?? digital creative duties while Media Kinnect will manage the brand's media buying and planning duties

May 18, 2017

PNB MetLife Urges People to #MakeTime for Insurance

May 18, 2017 The life insurance sector in India has been advertising using emotional campaigns. PNB MetLife has been using a humorous route to drive the importance of investing in life insurance.

May 02, 2017

shaze appoints Social Kinnect as its digital agency

May 02, 2017 Social Kinnect will handle the brand's digital assets, emailers, social handles including Facebook, Youtube, Twitter and Instagram.

Apr 24, 2017

Social Kinnect Wins Jealous 21s Digital Marketing Duties

Apr 24, 2017 Social Kinnect has bagged the digital marketing mandate for Jealous 21, one of India's leading fashion brands for women from the house of Future Lifestyle Fashion Ltd. in a multi-agency pitch.

Apr 18, 2017

Jealous 21 banked on social media to create buzz around #FreeJeansDay

Apr 18, 2017 The aim on digital was to build an integrated multi-channel communication.

Apr 12, 2017

Social Kinnect adds Everyuth Naturals to its kitty

Apr 12, 2017 The mandate includes the digital duties of creative strategy and management of the brand?? digital assets

Mar 20, 2017

Social Kinnect Bags Digital Mandate for Safari Bags

Mar 20, 2017 Social Kinnect has won the digital marketing mandate for Safari Bags, an established bags and travel gear maker since 1974.

Mar 15, 2017

Social Kinnect wins fbb\'s digital media biz

Mar 15, 2017 Social Kinnect has bagged the digital media mandate for fbb (Fashion at Big Bazaar). The mandate includes the digital duties of creative strategy and management of the brand's digital assets.

Jan 17, 2017

Creative & digital media buying: The new power couple

Jan 17, 2017 Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose is becoming complex.

Jan 02, 2017

Are video ads the future of mobile advertising?

Jan 02, 2017 Digital industry members give mixed reactions. Some say it is the present, some say performance ads will remain and some say that a video ad grabs the user attention.

Dec 30, 2016

Confessions of ad men: What they\'d like from marketers in 2017

Dec 30, 2016 Are some of these wishes unrealistic? In the cold light of 2016, yes. But let us hope 2017 and marketers have a few surprises in store for agency folk

Dec 29, 2016

Social Kinnect adds CLOUDWALKER\'S digital media duties to its kitty

Dec 29, 2016 The mandate includes the digital duties of creative strategy and content management across the brand's digital media platforms

Dec 03, 2016

PNB MetLife worked with their agency, Social Kinnect, to launch the digital campaign

Dec 03, 2016 PNB MetLife worked with their agency, Social Kinnect, to launch the digital campaign

Nov 22, 2016

Digital marketers need to understand consumers\' attention economics

Nov 22, 2016 Rohan Mehta, CEO, Media Kinnect, sheds light on the cost of ad-blocking for advertisers as well as media publishers, the advantages of shorter ad formats and more.

Oct 18, 2016

Social Kinnect Bags Digital Media Mandate of Repeat Whisky

Oct 18, 2016 Social Kinnect bags the digital mandate for Repeat Whiskey

Oct 17, 2016

Repeat Whisky appoints Social Kinnect to handle its digital duties

Oct 17, 2016 Social Kinnect will handle Repeat Whisky's digital creative duties while Media Kinnect will manage the brand's media buying and planning duties

Oct 05, 2016

Star Gold?? #PappaKoPatao creates engagement for Houseful 3 premiere

Oct 05, 2016 The objective of this campaign was to garner optimum viewership for the World TV Premiere of Housefull 3 with digital communication which integrated interesting offline engagement.

Aug 28, 2016

Social Kinnect bags Digital Media duties for UpGrad

Aug 28, 2016 The agency's understanding of the brand's requirements and its target audience helped the agency win the mandate,

Aug 08, 2016

Zee Studio gets its game face on for Indiana Jones Marathon

Aug 08, 2016 Zee Studio, in a move to promote their Indiana Jones Marathon #IndyTrails recently, launched the first ever Facebook Newsfeed Game

Jul 28, 2016

Media Kinnect wins Indiabulls Housing Finance\'s digital duties

Jul 28, 2016 Indiabulls Housing Finance has awarded the digital mandate to Media Kinnect following a multi-agency pitch.

Jul 26, 2016

#SupergirlOnZCafe: A story in 360 degrees

Jul 26, 2016 To put this fictional story on air, English channel Zee Cafe, inclined upon the social-verse to amplify attention around this character through #SupergirlOnZCafe.

Jul 15, 2016

HDFC ERGO Awards Social Media Duties to Social Kinnect

Jul 15, 2016 In order to give insurance a welcome twist, the agency brought a fresh approach to the brand's existing tagline 'Take it Easy'.

Jun 24, 2016

Social Kinnect Bags 2 Foxgloves! at National and Regional Level

Jun 24, 2016 The Agency won 2 Foxglove awards by afaqs! in the 'Creative use of Social Media' category for Zee TV's #ICanDoThat Twitter innovation

Jun 09, 2016

Social Kinnect new media buying and planning arm media kinnect

Jun 09, 2016 Social Kinnect, launched Media Kinnect, a self-sustained media unit in the agency that specialises in core digital media planning, buying, and creative strategising.

Jun 07, 2016

Live Jam session for Zee TV\'s Sa Re Ga Ma Pa on Facebook Live

Jun 07, 2016 Zee TV promoted their show Sa Re Ga Ma Pa using Facebook Live to create the first ever Real Time Jam Session

May 26, 2016

Social Kinnect to handle digital media duties for PNB Metlife

May 26, 2016 PNB MetLife India Insurance Company (PNB MetLife) one of the fastest growing life insurance companies in the country has partnered with Social Kinnect to handle their digital media duties.

May 06, 2016

What Are Indian Digital Agencies Doing To Retain Talent

May 06, 2016 Along with money, Indian digital agencies are investing in training, providing ample scope for growth, rewarding and recognizing their employees to help retain them

Apr 22, 2016

IDBI Federal Life Insurance\'s - Sachin goes live on Facebook

Apr 22, 2016 IDBI Federal Life Insurance recently went live on 'Facebook Live' to introduce IDBI Federal Life Insurance Mumbai Half Marathon, introducing Sachin Tendulkar as the face of this marathon

Apr 21, 2016

How These 10 Indian Digital Agencies Are Recruiting Millennials

Apr 21, 2016 Other than referral recruitment and running campaigns, most agencies are focusing on building a culture and how they are treating the existing millennials in the agency

Apr 04, 2016

Social Kinnect wins Zee TV account

Apr 04, 2016 As part of the mandate win, the agency will take care of the brand's social media management across platforms including major show-specific campaigns, influencer management and microsites.

Mar 06, 2016

Frank Underwood makes a Twitter appearance with #FranklySpeaking

Mar 06, 2016 Zee Cafe for the first time allowed people to binge watch House of Cards just one week after the season premiere and launched a Twitter interview through GIFs with Frank Underwood.

Feb 26, 2016

Why Clients & Agencies Should Be Knowledge Partners

Feb 26, 2016 Brands and agencies will have to get into each others shoes to understand the challenges and to excel in the work they do, writes Srinivas in his last piece as Guest Editor for February

Feb 24, 2016

Facebook\'s Latest News Feed Change Is All About User Interest

Feb 24, 2016 Facebook's latest news feed change influenced by user feedback and surveys is a good news for brands and publishers who create user interest content

Feb 23, 2016

The 3 Ps That Accelerate Learning & Development In An Agency

Feb 23, 2016 Processes, Products and People can help in forming a basic Learning & Development framework so that learning happens in a better and faster way, writes Srinivas Kulkarni

Feb 11, 2016

Why Our Learning & Development Needs To \'EDGEucate\' Not \'Educate\'

Feb 11, 2016 Can we have a model for Learning & Development or is there a challenge. Srinivas Kulkarni shares his thoughts on the same and how Social Kinnect is focusing on EDGEucate rather than educating

Feb 03, 2016

Transforming Pitfalls And Problems To Perks And Passion

Feb 03, 2016 Many problems that a digital agency faces is because they lack a strong structure aimed towards learning and development of their workforce, Srinivas Kulkarni, our guest editor points out

Jan 12, 2016

Shaping The Future Of Digital Through Learning & Development

Jan 12, 2016 Srinivas Kulkarni believes just knowing trends isn't enough for marketers, it is about how well we 'train our workforce' to derive business results

Nov 10, 2015

What Does Twitter\'s New Like Button Mean To The Agency World

Nov 10, 2015 Digital Agency founders speak about Twitter's new star shaped favorite button and its business implications.

Oct 16, 2015

Zee Cafe takes Niranjan to social media

Oct 16, 2015 Look Who's Talking with Niranjan season 2 was aimed at getting more audience to view the microsite and the video clips of the personal interviews.

Oct 12, 2015

What Do Marketers Think About Facebook\'s Reaction Button

Oct 12, 2015 Facebook recently launched a set of emoticons called Reactions. Lighthouse Insights spoke to industry experts to understand what Reactions mean for brands

Oct 12, 2015

#BhaijaanIsComingHome: Social media extending movie\'s lifespan?

Oct 12, 2015 All activities across were carried out, under one big umbrella through #BhaijaanIsComingHome. The campaign targeted both Salman Khan and Bhaijaan fans.

Oct 01, 2015

IDBI Federal ropes in angry babies to make a point

Oct 01, 2015 Humorous yet hard-hitting campaign, it aims to drive home the point that young parents should begin to plan early for their child's future.

Sep 16, 2015

Living Foodz assigns digital duties to Social Kinnect

Sep 16, 2015 The key responsibilities for the agency will be to launch and develop the brand with innovative use of social media and other digital platforms. The account was won after a multi-agency pitch.

Jun 18, 2015

Living Foodz assigns digital duties to Social Kinnect

Jun 18, 2015 Zee Khana Khazana's first ever Instagram cookbook, #InstaCookBook has been a hit with users looking for summer food recipes, here we explore its content strategy on Instagram

Mar 20, 2015

Can Maxus Synapse Help Media Planners Make Smarter Decisions

Mar 20, 2015 Experts speak about Maxus Synapse, the recently launched social TV tracker tool that will help planners to track and measure which TV programmes are dominant on social media

Feb 26, 2015

IDBI Federal takes on On Digital with no Social Media Presence

Feb 26, 2015 IDBI Federal Life has chosen a digital route to promote its latest 'Befikar umar bhar' campaign even when the life insurance brand is not present on social media

Jan 31, 2015

Borosil Spreads \'The Joy Of Giving\' For Underprivileged Children

Jan 31, 2015 As part of Borosil's CSR initiative, we wanted to create a buzz and awareness through digital in order to raise funds for an initiative to support underprivileged children

Oct 27, 2014

How Borosil Increased 50% Web Traffic With #BeautifulFood

Oct 27, 2014 Borosil's #BeautifulFood case study used a 2-phased approach on social media to engage with young food lovers and create awareness for Borosil products

Oct 21, 2014

Elle Beauty Week, Bringing Together a Bunch of Beauty Enthusiasts

Oct 21, 2014 In order to reach the goal, a three-fold strategy was executed. Various social media platforms were leveraged to spread awareness and gain maximum registrations

Oct 09, 2014

Facebook Atlas Makes Indian Marketers Happy

Oct 09, 2014 In an update made by Facebook, Atlas Solutions will help improve online ad measurement by tracking real time activity of users about their purchases, across devices.

Oct 04, 2014

Social Media Agency Feature

Oct 04, 2014 Social Kinnect - A Full Service Digital Agency and an insight in their world

Aug 12, 2014

Why Marketing Will Always Be About Great Storytelling

Aug 12, 2014 Srinivas Kulkarni, head client servicing at Social Kinnect talks about the relevance of storytelling in this digital age with apt examples

Jan 30, 2014

Borosil, Got Foodies Interacting With #BeautifulFood Experience

Jan 30, 2014 The digital platform has become the new hub for food obsessed people involved in Food-tography as a whole across social media platforms.

Jan 21, 2014

#BorosilJoyofGiving Uses Twitter To Help Underprivileged Children

Jan 21, 2014 'Borosil Joy of Giving' campaign on social media will donate Rs. 25 for every tweet made with #BorosilJoyofGiving for the cause of underprivileged children